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Vape store: produce in-house or outsource?
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Vape Store, a French private firm selling electronic cigarettes and derived products is getting prone to online cheaper competition. The company makes most of its revenue through outsourced e-liquids and is wondering if producing them in-house could lower sale prices without lowering its margins. The methodology used to evaluate this project against the outsourcing solution was the Discounted Cash Flow analysis. The Comparable Company Analysis as well as CAPM we reused to estimate Vape Store’s beta and cost of equity. Results show that producing e-liquids in-house is more profitable than outsourcing and that the company should launch the project.
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E-liquid manufacture Inhouse e-liquid production E-cigarette E-liquid Vaping E-liquid price elasticity