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A Revolução Artesanal: Da transformação sociocultural a novos paradigmas económicos
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Esta dissertação busca entender como a valorização da atividade artesanal pode estar relacionada a uma alternativa mais ampla de mudança cultural e de estilos de vida, de valores materialistas e de consumo para valores pós-materialistas, a qual prioriza aspectos como qualidade de vida, bem-estar, autoexpressão, autonomia, preocupações ambientais, e uma nova relação com o trabalho. Para isso, foram investigadas, através de entrevistas em profundidade e conteúdos online, as representações e motivações de um pequeno conjunto de artesãs urbanas, participantes de um coletivo de mulheres na cidade de Fortaleza, no Brasil. A partir da análise dessas entrevistas e de discursos colhidos nas redes sociais do coletivo, pretendo entender o quanto o florescimento dessa atividade poderá indiciar um movimento dessas artesãs contra a hegemonia do sistema industrial e laboral vigente e propiciar o desenvolvimento de relações que privilegiem os laços entre produtores, compradores, mercados e ambiente, para além do empoderamento feminino e negro. Os resultados, embora limitados a essa amostra não representativa, indiciam fortes orientações nesse sentido.
This dissertation aims to understand how the appreciation of artisanal activity may be related to a wider alternative in cultural and lifestyle changes, from materialist and consumption values towards pot-materialist values, which give priority to aspects such as quality of life, wellbeing, self-expression, autonomy, environmental concerns, and a new relationship to work. For that purpose, I have researched, through in-depth interviews and online contents, the representations and motivations of a small set of urban artisans, who participate in a women’s collective in the town of Fortaleza, in Brazil. Throughout the analysis of those interviews and discourse in the collective’s online social networks, I aim to understand to what extent the flourishing of such activities may indicate a move by those artisans against the hegemony of the industrial and labour system, and foster relationships privileging ties between producers, buyers, markets, and the environment, along with female and black empowerment. The results, albeit from a non-representative sample, do strongly indicate such value orientations.
This dissertation aims to understand how the appreciation of artisanal activity may be related to a wider alternative in cultural and lifestyle changes, from materialist and consumption values towards pot-materialist values, which give priority to aspects such as quality of life, wellbeing, self-expression, autonomy, environmental concerns, and a new relationship to work. For that purpose, I have researched, through in-depth interviews and online contents, the representations and motivations of a small set of urban artisans, who participate in a women’s collective in the town of Fortaleza, in Brazil. Throughout the analysis of those interviews and discourse in the collective’s online social networks, I aim to understand to what extent the flourishing of such activities may indicate a move by those artisans against the hegemony of the industrial and labour system, and foster relationships privileging ties between producers, buyers, markets, and the environment, along with female and black empowerment. The results, albeit from a non-representative sample, do strongly indicate such value orientations.
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Palavras-chave
Artesanato Economia artesanal Valores pós-materialistas Empoderamento Redes colaborativas Handicraft Artisanal economy Post-materialist values Empowerment Collaborative networks