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Marketing plan for project code A11
| Nome: | Descrição: | Tamanho: | Formato: | |
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| 504.7 KB | Adobe PDF |
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Project A11 outlines a marketing plan for the launch of the HP Moon shot Server on the Bulgarian market. The plan was delivered to and approved by the Marketing department of Hewlett-Packard Bulgaria. The objective of the plan is to introduce the world`s first commercially available software-defined server to Bulgarian medium-sized businesses and large enterprises. For this purpose an external and internal audit was conducted, customers` needs were analyzed and a marketing strategy is proposed. The financial impact of Project A11 is estimated, its risks are assessed and a mitigation plan is included if the original strategies are disrupted by significant changes on the market.
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Hewlett-packard Server Moonshot Marketing plan