Marketing plan for project code A11

Abstract

Project A11 outlines a marketing plan for the launch of the HP Moon shot Server on the Bulgarian market. The plan was delivered to and approved by the Marketing department of Hewlett-Packard Bulgaria. The objective of the plan is to introduce the world`s first commercially available software-defined server to Bulgarian medium-sized businesses and large enterprises. For this purpose an external and internal audit was conducted, customers` needs were analyzed and a marketing strategy is proposed. The financial impact of Project A11 is estimated, its risks are assessed and a mitigation plan is included if the original strategies are disrupted by significant changes on the market.