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Internationalization strategy of quidgest
| Nome: | Descrição: | Tamanho: | Formato: | |
|---|---|---|---|---|
| 1.28 MB | Adobe PDF |
Orientador(es)
Resumo(s)
The underlying work project was executed with the purpose of analyze Quidgest’s business and conduct to a strategy of internationalization. In order to do so, an internal analysis was performed with the goal of describing Quidgest as a company, highlighting its values and its business and strategic objectives. Also, a competitive advantage analysis was performed with the objective of determining the competitors and the resources that provide a competitive advantage to Quidgest. Finally, in order to have success in the internationalization plan, the strengths and weaknesses of Quidgest were underlined.
Descrição
Palavras-chave
Internationalization Competitive advantage Quidgest Internal analysis