Vila Galé Hóteis internationalization strategy to Florida, U.S.A.

Abstract

The main purpose of the present paper is to study the prospects of an internationalization of the Vila Galé Hóteis group to Florida, in the USA. First, the company, its strategy, organization and resources were assessed, followed by an industry scanning of the domestic market. In a second stage, Florida macro environment and hotel industry analyses are facilitated to identify the most suitable strategy and best mode of entry for the company. It was concluded that opening a 4-star hotel in Miami Beach could represent a viable investment opportunity.