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Publicação
Internationalization strategy of Origama to Brazil
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Orientador(es)
Resumo(s)
This work project studies Origama and its internationalization process to Brazil, specifically to Rio de Janeiro. Origama is a Portuguese start up succeeding in the beach products market and aiming to expand to international markets, in the quest for growth and sustainability. The key success factors in the domestic market were identified and compared with the foreign factors in order to investigate what were the barriers to entry and possible solutions to overcome them. The market research conducted aims at understanding the suitability of their product in the Brazilian culture and thus to determine the best mode of entry and develop a marketing strategy.
Descrição
A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics
Palavras-chave
Internationalization Rio de Janeiro Origama Beach products