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Internationalization strategy of Quinta dos Termos to Brazil
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Resumo(s)
As Quinta dos Termos, a Portuguese winery, is facing the need to expand to new markets, this work project is intended to provide guidelines for a successful internationalization strategy.
In a first phase, the company is analyzed, and it is found to have important competitive
advantages to be explored in international markets. Following the assessment of the
Portuguese wine market, it becomes clear that Quinta dos Termos should look for
markets abroad. In that phase, several parameters are studied, aimed at making a
country selection, where Brazil stands out as one of the most attractive markets.
After an analysis of the Brazilian market, it is possible to define the proper mode of
entry, and to design an effective implementation plan, in order to reach the desired goals and objectives.
Brazil represents, in fact, a great challenging opportunity, where Quinta dos Termos may well be highly competitive at.
Descrição
A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics
Palavras-chave
Internationalization Brazil Quinta dos Termos Wine