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Consulting project for the definition of feels like home’s growth strategy for the next 5 years: development of a marketing and M&A strategy
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Even though FLH’s market has growth opportunities, fragmentation is becoming obvious, with a lot of players competing and low diversification. A strong marketing strategy is necessary in order to increase brand recognition and deliver the best service both for clients and guests. Taking into consideration several surveys performed to FLH’s clients, recommendations were developed to increase the number of guests and providers. An M& A strategy is suggested to efficiently increase the number of properties in a short period of time. Accordingly , with the risk aptitude of FLH, three different approaches can be conducted to acquire new providers.
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Property management field lab Business improvements Marketing M&A stratregy