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O envelhecimento da televisão: o telejornal ainda atrai os jovens?
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O presente relatório de estágio propõe uma reflexão sobre o papel da televisão no atual ecossistema digital, tendo como estudo de caso a RTP, serviço público de Rádio e Televisão de Portugal. Numa época marcada por uma constante variedade de oferta nas plataformas digitais, os jovens diversificam cada vez mais os modos de consumo de televisão. É urgente que os canais televisivos inovem e entendam as expetativas dos novos públicos para se manterem relevantes. No seguimento desta observação, o objetivo do presente relatório consiste em perceber se o modelo televisivo atual está envelhecido, a perder cada vez mais telespetadores jovens, e analisar quais as mudanças e estratégias da RTP para lutar contra esta tendência, através da comparação de dois projetos inovadores direcionados para os jovens: o RTP Lab e a RTP Arena. Para responder a estes objetivos, foi realizado um questionário aos jovens portugueses entre os 15 e os 29 anos, de modo a perceber as suas atitudes sobre o modelo televisivo atual. Foram igualmente realizadas
entrevistas aos responsáveis pelos dois projetos da RTP. Os resultados desta investigação demonstram que o telejornal continua a ser uma referência para a geração mais nova, mas que é preciso renovar e repensar o seu modelo, alterando os temas abordados e a forma como são contadas as histórias. É necessário que o meio televisivo e o meio digital andem de mãos dadas para responder às expetativas dos novos públicos, e que os diretores dos canais televisivos tenham coragem de investir e arriscar em narrativas que desconhecem,
mas que os jovens reclamam.
This report proposes a reflection on the role of television in the current digital ecosystem, having RTP as a case study, the public service of Radio and Television in Portugal. In an age marked by a constant variety of offer on digital platforms, young people are diversifying the way they consume television. It is urgent that television channels innovate and understand the expectations of new audiences to remain relevant. Thus, the purpose of this report is to understand if the current television model has become old, losing more and more young viewers, and to analyze the changes and the strategies of RTP to fight this trend, by comparing two innovative projects aimed at young people: RTP Lab and RTP Arena. In order to answer these objectives, a questionnaire was conducted to Portuguese young people between 15 and 29 years old to understand their attitudes towards the current television model, as well as interviews with the responsible of those two RTP projects. The results of this investigation demonstrate that TV news continue to be a reference for the younger generation, but that it is necessary to rethink its model, changing the topics covered and the way stories are told. It is imperative that television and digital go hand in hand to respond the expectations of new audiences, and that the directors of television channels have the courage to invest in narratives that they do not have the knowledge, but that young people demand.
This report proposes a reflection on the role of television in the current digital ecosystem, having RTP as a case study, the public service of Radio and Television in Portugal. In an age marked by a constant variety of offer on digital platforms, young people are diversifying the way they consume television. It is urgent that television channels innovate and understand the expectations of new audiences to remain relevant. Thus, the purpose of this report is to understand if the current television model has become old, losing more and more young viewers, and to analyze the changes and the strategies of RTP to fight this trend, by comparing two innovative projects aimed at young people: RTP Lab and RTP Arena. In order to answer these objectives, a questionnaire was conducted to Portuguese young people between 15 and 29 years old to understand their attitudes towards the current television model, as well as interviews with the responsible of those two RTP projects. The results of this investigation demonstrate that TV news continue to be a reference for the younger generation, but that it is necessary to rethink its model, changing the topics covered and the way stories are told. It is imperative that television and digital go hand in hand to respond the expectations of new audiences, and that the directors of television channels have the courage to invest in narratives that they do not have the knowledge, but that young people demand.
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Televisão Telejornal Jornalismo televisivo Inovação Newslab Era digital Conteúdo multiplataforma Jovens e televisão Novos públicos Novos hábitos de consumo Television journalism Innovation Newslab Digital Era Multiplatform content Young people and television New audiences New consumption habits