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The international expansion of tract company to Portugal
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Resumo(s)
This Direct Research Internship is practical work that covers subjects such as business internationalization, entrepreneurship, and marketing. The main goal is to validate the hypothesis that the Portuguese market is promising for a Brazilian digital word of mouth marketing platform called Pally. The conclusions were driven by doing a status quo analysis of the business in Brazil, primary research with potential users in the Portuguese market, gathering and analyzing secondary data of the Portuguese market. The analysis showed that the Portuguese market is promising and provided findings to support an entry strategy for Pally into this new market.
Descrição
Palavras-chave
Internationalization Business model Entry strategy Digital platform