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Revitalization of the 7up brand in social media
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This WP aims to propose a reposition of7UP in social media, taking into consideration social media best practices and the current position of the brand. By interpreting the brand and the Portuguese market, customer engagement along with digital presence were identified as points needing improvement. There fore, after conducting interviews simultaneously with a questionnaire, a plan was designed focusing on delivering entertaining content approaching important topics, and launching challenges to boost user-generated content, targeted to the Up &Coming Original Flavor Drinkers. Programmatic is the primary channel touse, including YouTube, along with Facebook, Instagram and Spotify–offering video or GIFs’ formats.
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Social media strategy Digital strategies Csds industry Social media consumer engagement