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Sales as a science: predictive model for upselling opportunities in the paas industry
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| 1.78 MB | Adobe PDF |
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Resumo(s)
Nowadays, companies have the ability to generate and continuously update a high volume of data about their customers and at a much faster rate than ever before. At the same time, companies are incorporating Advanced Analytics to develop a successful Customer Experience strategy. Leveraging on Machine Learning solutions in the sales B2B PaaS environment presents an opportunity for companies to create significant business value. This paper explores a predictive model to gain insights into customers’ future behavior as a crucial step towards customer-centricity as well as to uncover upselling opportunities, based on a data-driven approach rather than intuition.
Descrição
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Machine learning Outsystems Platform as a service Predictive analytics