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When and how is improvisation strategic? Evidence from startups
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Resumo(s)
In a fast-paced world, improvisation comes as the only solution to many unexpected problems. Quite often, said improvisation will have a tremendous influence on the strategy of the company. Our research, by building on a multiple-case analysis, looks at how improvised decisions take place and how they influence start ups. Being in an environment prone to improvisation, and having the right mind-set to embrace risky attitudes, start ups are the perfect place to have positives outcomes when improvising. This empirical study shows that the entrepreneur identity and the necessities are the causes when improvisation is strategic ,followed by an impact with changes on the team, strategy and the results to explain how this are strategic.
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Palavras-chave
Improvisation Strategy Strategy improvisation Entrepreneurship