A carregar...
Publicação
O paradigma da comunicação estratégica no terceiro sector - o caso prático da Associação Juvenil Rota Jovem
| Nome: | Descrição: | Tamanho: | Formato: | |
|---|---|---|---|---|
| 1.99 MB | Adobe PDF |
Orientador(es)
Resumo(s)
A Comunicação no Terceiro Sector não é alheio aos desafios colocados pelos novos media. O recurso a estratégias comunicacionais, através de diversas tácticas e técnicas, tornaram-se cada vez mais relevantes para a prossecução das missões e objectivos das organizações e estas começaram a estar mais cientes da sua importância, tendo em conta a realidade da escassez de recursos financeiros e humanos e do factor voluntário de muitos colaboradores. Com ela, o perfil do responsável de comunicação alterou-se para se configurar numa versatilidade maior até porque a Comunicação Estratégica deve envolver de forma holística toda a organização e os seus projectos, fazendo com que esta seja global e não individualizada. Através deste relatório de estágio, procurou-se integrar bibliografia relevante da área, recorrendo às boas práticas do sector, aplicada ao contexto real de trabalho de um Associação Juvenil.
Communication in the Third Sector has not been unaware to the challenges posed by new media. The use of communication strategies, through various tactics and techniques, are becoming increasingly relevant to the pursuit of the missions and objectives of organizations and these have begun to be more aware of their importance, given the reality of the scarcity of financial and human resources and the voluntary factor of many collaborators. With it, the profile of the person in charge of communication has changed to configure itself in a greater versatility, not least because Strategic Communication must involve the whole organization and its projects in a holistic way, making it global and not individualized. Through this internship report, an attempt was made to integrate relevant bibliography of the área and the sector’s best practises, applied to the real working context of a Youth Association.
Communication in the Third Sector has not been unaware to the challenges posed by new media. The use of communication strategies, through various tactics and techniques, are becoming increasingly relevant to the pursuit of the missions and objectives of organizations and these have begun to be more aware of their importance, given the reality of the scarcity of financial and human resources and the voluntary factor of many collaborators. With it, the profile of the person in charge of communication has changed to configure itself in a greater versatility, not least because Strategic Communication must involve the whole organization and its projects in a holistic way, making it global and not individualized. Through this internship report, an attempt was made to integrate relevant bibliography of the área and the sector’s best practises, applied to the real working context of a Youth Association.
Descrição
Palavras-chave
Comunicação estratégica Associação Juvenil Rota Jovem Associativismo Organizações não-governamentais Terceiro sector Comunicação digital Strategic communication Associativism Non-governmental organizations Third sector Digital communication