Utilize este identificador para referenciar este registo:
http://hdl.handle.net/10362/108485| Título: | Omnichannel: a winning proposition? |
| Autor: | Wijk, Sven Gerard Julius Van |
| Orientador: | Martins, Francisco Antunes da Cunha André, Rosário |
| Palavras-chave: | Carrefour Disruption Omnichannel Strategy |
| Data de Defesa: | 2-Jun-2020 |
| Resumo: | Carrefour opted to pursue and omni channel strategy in order to navigate the disruption to which the grocery retail market has been subject to. Several challenges persist, but if Carrefour manages to overcome them by rethinking how it currently deploys is assets by leveraging on external partners it will position itself for success in the future. |
| URI: | http://hdl.handle.net/10362/108485 |
| Designação: | A Work Project, presented as part of the requirements for the Award of a Masters Degree in Finance from the NOVA – School of Business and Economics |
| Aparece nas colecções: | NSBE: Nova SBE - MA Dissertations |
Ficheiros deste registo:
| Ficheiro | Descrição | Tamanho | Formato | |
|---|---|---|---|---|
| 1920S2_33807_Sven_Wijk.docx (1).pdf | 119,33 kB | Adobe PDF | Ver/Abrir |
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