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Was dott built based on a mobile first approach? An analysis on the impact it may have
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Resumo(s)
A Mobile First Approach was introduced in 2010 and came in response to the rising penetration of mobile devices throughoutevery digital activity. In 2019, it is believed that the majority ofglobal e-Commerce sales will bemade ina smartphone. Inthis sense, this paper was addressed to study DOTT, a Portuguese generalist marketplace launched in 2019, and to understand if it was developed basedon a Mobile First Approachor not, analyzing also the impacts it may have. Through quantitative and qualitative methods, research indicated that DOTT was not takingthe most advantage out of mobile devices, andfurther optimization of navigation and usability were suggested.
Descrição
Palavras-chave
DOTT Mobile First approach Smartphone Marketplace