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Business plan for Riomio: an entrepreneurial social venture
| Nome: | Descrição: | Tamanho: | Formato: | |
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| 1.09 MB | Adobe PDF |
Orientador(es)
Resumo(s)
In the most aged segment of the Portuguese population, loneliness has become more common and therefore, also its potential consequences, such as depression and anxiety. Riomio aims to be an alternative to the current medication burden by setting opportunities for elderly crafters to be part of the team. The brand is operating in the swimwear market where it positions itself as premium, delivering handmade products with an exclusive design that can incorporate customer’s personalized requests. A low risk and simple business as Riomio can serve to inspire citizens to provide solutions to current social problems.
Descrição
Palavras-chave
Social entrepreneurship Business plan Strategy Marketing