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Corporate innovation - do corporate company builder have the potential to build viable business models outside their parent companies core business activities?
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Corporate Innovation -Do Corporate Company Builder have the Potential to build viable Business Models outside their Parent Companies’ Core Business Activities?This work project focuses on the corporate innovation strategy of corporate company building, being a recent phenomenon in practice following successful independent company buildersincubating new ventures in a factory-like manner. By analyzing data from relevant literature a framework on company building differentiation dimensions was developed in order to draw conclusions on whether corporate company building entities have the potential to build viable business models outside their parent companies’ core business activities. Expert interviews were used to validate the framework with its dimensions of objective, program focus and program organization and to answer the corresponding research question.
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Corporate innovation Corporate venturing Company building Intrapreneurship