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Certification as a force for good - fair bazaar´s journey towards becoming A B corp
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| 3.67 MB | Adobe PDF |
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Fair Bazaaris a marketplaceoffering ethical and eco-friendlylifestyleproducts. To support its hybrid mission, the company engages in the process of becoming aCertified B Corp.The certification is a movement seekingto use business as a forcefor goodTMevaluatingacompany’ssocial and environmental conductholistically.Fair Bazaar’s shared value approach entailstensions between different logic systems and interest groups. The B Impact Assessment process is both achallenge and atooldealing with suchissues andacceleratingimpact. Hence, theCase Study offers a teaching opportunity to analyze thecertificationprocessof a responsible start-up.
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B corp Hybrid organization Fair bazaar Socially responsibility business