A phycological perspective on consumer´s susceptibility to persuasion and fraud

Abstract

Studyingthe consumer’s susceptibility to persuasionand fraudfrom a phycology perspective will allow understanding better how is that a person is more or less vulnerable to be a fraud victim. To achieve this purpose,the theory will be contrasted with the information that has been collected intwo surveys.This will make possible to understand whyageby itselfis not adecisive factor for a person to be a fraudvictim.