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Case study: private banking- a viable diversification strategy for investment banks?
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The following business case outlines the recent strategic shift of investment bank Goldman Sachs towards more private banking. It is just one example of an established investment bank entering a field of business which is largely different to its traditional core business. The business case illustrates the development of the bank’s strategy since its foundation, with a detailed account given of the developments under the bank’s last three CEOs. It is shown that diversification towards private banking is a sensible, albeit difficult to implement way for the bank to reduce risk, expand business size and possibly to create long-term value.
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Private banking Banking strategy Diversification