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Gopro: a threatening future
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| 2.25 MB | Adobe PDF |
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This report aims to give a sell recommendation for GoPro, Inc. GoPro, as the oldest and first player in the action camera market, has always been recognized for its name and brand status. The Karma Drone failure in 2017 disappointed GoPro’s clients and the company is still recovering from that. GoPro is now under huge pressure among other action cameras in a market that is increasing exponentially, especially with the rise of Japanese companies. For GoPro to differentiate itself in the market, new products and features have to come up to impress buyers. For the future, it is expected that GoPro strongly diminishes its market share.
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Action camera market Millennial generation Karma drone Asia Pacific region