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Netflix is a media subscription services provider and production corporation headquartered in Los Gatos, California. North America remains its largest and most highly penetrated market to date, whilst the international markets accounted for roughly 90% of the company’s overall growth since the beginning of 2017. As the streaming video on demand industry is ushering in a new era of intensifying competition in 2020, the streaming provider invests significantly into its exclusive content, licensed and produced. The purpose of this paper is to provide a detailed analysis of Netflix and an estimation of the company’s enterprise value as of December 2020.
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Streaming video on demand Content investment Subscriber Average revenue per user
