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Resumo(s)
In highly competitive industries, which is the case of MGM, different players dispute every bit of market share available. The low switching costs for consumers make hotel and casino operators fight for the attention of potential visitors. Everyone wants the spotlight, but reality is, it is equally important for companies to focus on how that revenue translates into cash. In this context, MGM is currently in the middle of MGM2020 –an efficiency enhancement program focused on cost reduction and digitization. In this paper, we analyze the financial impact of meeting or failing the targets on the valuation of the company.
Descrição
Palavras-chave
Cost reduction MGM2020 Efficiency Sensitivity
