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Starbucks’ digital strategy pays off as industry evolves
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Resumo(s)
Starbucks will continue extending and amplifying its digital advantage, accelerating growth mainly in the US and China through initiatives such as delivery services, ‘Mobile Order & Pay’ and third-party loyalty partnerships. These digital initiatives should expand its customer base, stimulating the Company’s robust sales trends.
Descrição
Palavras-chave
Mobile orders Loyalty program Delivery partnerships Scenarios