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Biffar Ltd.: establishing meritocracy in a family business workplace
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The Biffar Ltd. is a family business in Germany, serving a niche market, the luxury segment of house doors and windows, concentrating on burglar resistance and high quality. As they are using a direct sales system to distribute their products, their customers expect high quality products, an outstanding customer service and smooth processes in the buying& manufacturingprocess. Trends like globalization and digitalization make workplaces around the world more divers, which automatically fosters disparities based on demographical aspects.Within the Biffar Ltd.reward decisions had be precepted as biased and unfair.Bonus payments had been distributed equally, not differentiating between hard working employees and such that had been accused of free riding. Secondly, male employees felt discriminated in reward and promotion decisions by the management bytheir gender, tracing it back to Mrs. Biffar, being afemale CEOand therefore, favoring women. The company took action and implemented a meritocracy in their workplace, trying to eliminate any disparities that could be led back to socio-demographic factors. To establish a meritocracy, certain performance measurements had to be installed and it was important to equip the merit-based performance appraisal system with organizational accountability and transparency. Even though the company has still room for improvement, the positive effects of a meritocracy had been applicable for all its members of the organization.
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Meritocracy Family business Performance evaluation Employee motivation