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Event management in the era of big data and advanced analytics: an empirical investigation in Portugal
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| 2.31 MB | Adobe PDF |
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This work project can be considered as anexample of how big data and advanced analytics can be utilized to inform event management. Knowing what event visitors do, where they goandwhat they spend before and after their visitto a special eventis highly important for event managers. With this in mind,this investigation analyzed and studied mobile call detail record data of tourists visiting a certain music event in Portugal in August 2017. The results successfully showedpractical insights on how tourists movedand behaved.These results were thentranslatedintohow theycan inform event management.
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Event management Human mobilit Data analysis Economic effects