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Publicação
Field lab SME competitiveness - internationalization strategy
| Nome: | Descrição: | Tamanho: | Formato: | |
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| 7.79 MB | Adobe PDF |
Orientador(es)
Resumo(s)
or the completion of the Work Project, an In-Depth Analysis was conducted. The ultimate purpose was to thoroughly analyze Norway, as a potential country to internationalize to. For that analysis, four dimensions were considered and studied – the quality of contacts in the country, the market sales potential, the competitive environment and the market entry conditions. So as to make a sustained decision, a framework was developed in order to compare the five countries and understand which one would be the most promising for EGG Electronics.
Descrição
Palavras-chave
Internationalization Strategy Small medium enterprise Consumer electronics Norway