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A new reality? An empirical study on consumers´ adoption criteria for mixed reality technologies
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Identified through Gartner’s Hype Cycle, Mixed Reality (MR) technologies are situated at a turning point. To assess thepotential for mainstream adoption, the present Work Project investigates adoption criteria based on a statistical examination of Davis’ modified Technology Acceptance Model. Correspondingdata has been captured by 158 survey participants and an additionalinterview with Microsoft provided validation from an industry perspective.As a result, personal innovativeness, perceived usefulness,behavioral intentionand perceived ease of use are the main adoptioncriteria for MR technologies.Moreover, users prefer experiences close to the real environment, wherefore Augmented Reality capabilities should be integrated in existing devices like smartphones.To increase the adoption, vendors should especially focus onpersonalization possibilitiesand leverage innovation from commercial business, since these applications helpto drive consumer adoption.Prospectively, vendors of MR technologies can consider the presented researchto verify and adapt their development and investment strategies.
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Mixed reality Virtual environments Technology adoption Technology innovation