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MobiCascais´ bike-sharing operations - a case study
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| 1.32 MB | Adobe PDF |
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This paper is an analysis of MobiCascais’ bike-sharing operations, which includes, for example, the description of the customer process, the study of capacity, and the strategic alignment fit. Information was collected by observation, on the websites of the companies and county, as well as news articles. The main challenges found regarded, managing customers, the digital platforms, the irregular distribution of the direction of trips, dock location, electrical bicycles, usage of helmets, and durability of the bicycles. Some recommendations include instrumental and normative means to manage customers, partnerships, and helmet-sharing systems, based on international examples.
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Bike-sharing Service management Operations strategy MobiCascais