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How can the traditional experience of print luxury advertising be improved though video advertising formats in a multi stakeholder asdvertising environment? Focus on the luxury good sector
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This work project aims at exploring the benefits of video luxury advertising for luxury brands and the perspective of 1) advertising technology companies that aid this process, such as Supply Side Platforms and Demand Side Platforms, 2) publishers and 3) consumers.The study looks into different video advertising formats, different ways of advertising through video and the outcomes these may have. Ultimately, the project aims at understanding how the traditional experience of print advertising can be best translated into digital advertising. Our focus is the luxury personal goods sector.
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Luxury Digital Advertising Video