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In the coming years,one of themain challengesfor companies is the largescale replacement of retirees with the next generation at work –the hunt for highly qualified graduatesis on. Previous studies show that job security is a relevant work value for students in various fields. Based on the market demand for simultaneous flexibility and security, and the realization that the career of business students per se involves more risks than other areas, the work addresses the relevance of security in career entry for thisspecific group ofpeople.We investigate how perceived job riskiness and individual attitudes impact thevocationalchoice of business graduates. The hypotheses are testedwith a sample of 182similarly qualified students at two European business schools. Participants are randomly allocated to two conditions under which they receive a job-description that highlightsjob security or job risk. The findings indicate that risk negatively affects employer attractiveness andthe inclination to apply. Besides that, the subjective person-job fit has a positive direct impact onemployer attractiveness and the inclination to apply. Contrary to the expectations, risk had no significantlystronger effect on women. The insights of the study are highly valuablebecause the first contact in recruiting wasneglectedin prior research. The early attraction ofapplicantsaffectsthe quality of candidates from which companiesselect theirworkforce. As commonly said: the first impression counts!
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Vocational choice Job choice Inclination to apply Job insecurity Job risk Risk-takin Person-job fit Graduate students Work values Self-efficacy
