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Elaboration on the future role sustainable business practices and transparency will play for apparel companies
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The world is changingand uncertain. Sustainability-related practicesin business areno longer a niche (Harvard Business School, 2017).The global fashion industry, despite generating over €1.5 trillion turnover annually, hasseenshiftsin criticism for being harmful, anonymous and polluting(Buchel et al., 2018, 7). In response,sustainability initiatives from multiple stakeholders and the sectoritself,are observed increasingly within the market.However,ambiguitystillexistsregardingthe relevance of sustainability,for the competitiveness of the individual industry players. This paper answers that firmsin the fashion industry should prioritize sustainability and integrate the concept intotheir corporate DNA. Transparent operations along the value chain assist thereby.
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Fashion industry Transition Sustainability Transparency