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Publicação
EDP - the making of a global green brand
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Autores
Orientador(es)
Resumo(s)
As of 2007, EDP, operating as a non-state owned company, decided to take a serious and assertive position in the renewable energy sector, as it confirmed to be an emergent industry. Partially owned by EDP, EDP Renováveis was the relevant player in charge of integrating the Portuguese Group in this sector, thus internationalizing its name and reputation. This case analyses EDP’s penetration and expansion strategy, taking into account the opportunities and threats faced by the renewable energy sector.
Descrição
A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics
Palavras-chave
EDP Renewable energies Growth Internationalization