A carregar...
Publicação
Vitamimos: Children take control over nutrition
| Nome: | Descrição: | Tamanho: | Formato: | |
|---|---|---|---|---|
| 113.12 KB | Adobe PDF |
Autores
Orientador(es)
Resumo(s)
Vitamimos is a social enterprise focused on making people healthier, through the promotion of healthy eating habits, cooking and exercise.
This paper aims to develop a positioning strategy for the company using management
skills to help Vitamimos decide on its priorities and next steps. Through an analysis of the company’s activities and development, it was possible to understand its main issues and make the necessary recommendations.
The objective is to increase Vitamimos' sustainability, enabling it to succeed and
potentially be replicated, while maximising its social impact.
Descrição
A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics
Palavras-chave
Social entrepreneurship Strategic positioning Nutrition Obesity