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Publicação
A conceptual model of a brand's presence on Facebook aligned with teenagers' motivations and marketing strategies
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Autores
Orientador(es)
Resumo(s)
This research aimed to propose a conceptual model of Relationship Marketing, embracing the stimuli and strategic marketing outcomes of the adolescent’s engagement with a brand, in Facebook (considering teenagers from 15 to 18 years old).
Descrição
A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics
Palavras-chave
Facebook Teenagers Generation C relationship marketing Inbound marketing Viral marketing