Management consulting labs: project TAP

Abstract

The purpose of this study was to investigate the impact on revenues and to elaborate some high level strategies for TAP given future full establishment of a recent competitor of the commercial airline industry in Lisbon. The analysis was done through an analytical model to determine past/present impact and from that to stipulate the future impact on revenues. Several surveys were conducted to identify passengers’ key decision factors in order to establish reasons for churn and retention. Based on the result five strategic guidelines were designed to minimize the impact on revenues.