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O fenómeno das lives: o palco virtual no contexto pandémico
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O distanciamento social provocado pela pandemia da Covid-19 transformou a vida de toda a gente e os momentos de interação entre as pessoas. Confinados em nossas casas, passámos a estar ainda mais tempo no digital, o que parece ter potencializado as experiências virtuais e mudado a forma como consumimos entretenimento. Os artistas e o público viram nos diretos a possibilidade de se manterem em contacto com a arte. E neste sentido, as lives ganharam um novo nível de importância. Por isto, este trabalho buscou pensar o protagonismo que os diretos ganharam durante este período e como eles foram utilizados como plataformas artísticas por pessoas que dependem do seu público. Pretendeu-se ainda refletir sobre as lives no Instagram e no YouTube e apontar tendências em relação à permanência dos diretos na vida quotidiana. Para alcançar estes objetivos, foi realizada uma pesquisa exploratória que utilizou como técnicas de coleta de dados a pesquisa bibliográfica, três estudos de caso e a execução de um inquérito. Através dos estudos de caso, foi possível identificar semelhanças, mas também muitas diferenças, principalmente no que se refere à produção e à dinámica dos diretos nas duas plataformas estudadas: Instagram e YouTube. Já o inquérito possibilitou a identificar os hábitos de consumo - de portugueses e brasileiros - dos conteúdos em direto, e mostrou que 58% dos entrevistados tinham o costume de assistir lives durante o isolamento imposto pela pandemia da COVID-19. Além disso, foi possível identificar que o YouTube é a plataforma de preferência para acompanhar conteúdos em direto, entre outras descobertas. Através deste estudo, é possível concluir que as lives são uma realidade e não apenas uma tendência, sendo ferramentas úteis para os criadores de conteúdo e que atuam a favor da disseminação do conhecimento e do entretenimento, ainda que à distância, gerando maior acessibilidade, já que o utilizador pode assistir quando quiser e de onde estiver.
The social distancing caused by the Covid-19 pandemic has transformed everyone's lives and the moments of interaction between people. Confined to our homes, we spent even more time in digital, which seems to have enhanced virtual experiences and changed the way we started to watch entertainment. Artists and the public began to see the livestreaming as the possibility of keeping in touch with art. In that regard, lives have gained a new level of importance. Therefore, this work sought to think about the prominence that they gained during this period and how people who depend on their audience used them as artistic platforms. It was also intended to think about lives on Instagram and YouTube and point out trends regarding the permanence of these transmissions in daily life. To achieve these goals, an exploratory research was carried out using bibliographic research, three case studies and a survey as data collection techniques. Through the case studies, it was possible to identify similarities, but also many differences, mainly with regard to the production and dynamics of the transmission in the two studied platforms: Instagram and YouTube. The survey made it possible to identify the consumption habits - of Portuguese and Brazilians - of live content, and showed that 58% of respondents had the habit of watching lives during the lockdown imposed by the COVID-19 pandemic. In addition, it was possible to identify that YouTube is the preferred platform to watch live content, among other discoveries. Through this study, it is possible to conclude that lives are a reality and not just a trend, being useful tools for content creators and working in favor of the dissemination of knowledge and entertainment, even at a distance, generating greater accessibility, once the users can watch whenever they want and wherever they are.
The social distancing caused by the Covid-19 pandemic has transformed everyone's lives and the moments of interaction between people. Confined to our homes, we spent even more time in digital, which seems to have enhanced virtual experiences and changed the way we started to watch entertainment. Artists and the public began to see the livestreaming as the possibility of keeping in touch with art. In that regard, lives have gained a new level of importance. Therefore, this work sought to think about the prominence that they gained during this period and how people who depend on their audience used them as artistic platforms. It was also intended to think about lives on Instagram and YouTube and point out trends regarding the permanence of these transmissions in daily life. To achieve these goals, an exploratory research was carried out using bibliographic research, three case studies and a survey as data collection techniques. Through the case studies, it was possible to identify similarities, but also many differences, mainly with regard to the production and dynamics of the transmission in the two studied platforms: Instagram and YouTube. The survey made it possible to identify the consumption habits - of Portuguese and Brazilians - of live content, and showed that 58% of respondents had the habit of watching lives during the lockdown imposed by the COVID-19 pandemic. In addition, it was possible to identify that YouTube is the preferred platform to watch live content, among other discoveries. Through this study, it is possible to conclude that lives are a reality and not just a trend, being useful tools for content creators and working in favor of the dissemination of knowledge and entertainment, even at a distance, generating greater accessibility, once the users can watch whenever they want and wherever they are.
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Social media Instagram Quarentena Covid Lives Redes sociais Pandemia Distanciamento social YouTube Social networks Social distancing