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Scenarios for the future of the agrifood industry - strategic recommendations and future steps for acembex - the scenario of -home meat home
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In this work project, foresight methodology was employed to develop scenarios aimed at
improving X’s decision-making process. The project focuses on the globalization of grain
trading companies and considers potential developments up until 2030. The scenarios were
generated using the Intuitive-Logics School approach, and driving forces were identified
through an analysis of the external environment using the STEEP framework and the clustering
method. Key uncertainties were determined through a survey completed by X’s employees
using Delphi statements. The results of this survey were used to develop four contrasting
scenarios, which were then strategically analyzed to provide recommendations for X.
The “Home Meat Home” scenario could be considered as the most challenging one that
company X could face. Indeed, if that happen there would be an elevate level of regionalization
and a low level of acceptance of substitute & alternative products for animal proteins.
Nonetheless, by analysing the overall context and environment of such scenario and, combining
it with the company’s resources and capabilities, three main strategic recommendations have
been developed in order to gain competitive advantage should this scenario happen.
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Foresight Scenario planning Business strategy Uncertainty Driving forces Trade Agrifood Grain