Publicação
Navigating new horizons: crafting an effective go to market strategy for international expansion
| datacite.subject.fos | Ciências Sociais::Economia e Gestão | pt_PT |
| dc.contributor.advisor | Pita, José Miguel | |
| dc.contributor.author | Colantonio, Luca | |
| dc.date.accessioned | 2024-12-12T16:29:00Z | |
| dc.date.available | 2024-12-12T16:29:00Z | |
| dc.date.issued | 2024-01-10 | |
| dc.date.submitted | 2023-12-19 | |
| dc.description.abstract | This thesis addresses the financial sustainability challenges of Apps For Good and supports its ambition to expand its impact internationally through the development of strategic business model innovations and a profound internationalization strategy. The thesis is divided into five core segments: an analysis of AFG's current status, improvements to the business model within Portugal, exploration of potential international markets, formulation of a market entry strategy, and a financial forecasting analysis. This approach aims to transform AFG into a financially sustainable and internationally recognized program, increasing digital literacy and fostering digital innovation globally. | pt_PT |
| dc.identifier.tid | 203681720 | pt_PT |
| dc.identifier.uri | http://hdl.handle.net/10362/176379 | |
| dc.language.iso | eng | pt_PT |
| dc.subject | Internationalization | pt_PT |
| dc.subject | Go-to-market strategy | pt_PT |
| dc.subject | Marketing-mix | pt_PT |
| dc.subject | Expansion | pt_PT |
| dc.title | Navigating new horizons: crafting an effective go to market strategy for international expansion | pt_PT |
| dc.type | master thesis | |
| dspace.entity.type | Publication | |
| rcaap.rights | openAccess | pt_PT |
| rcaap.type | masterThesis | pt_PT |
| thesis.degree.name | A Work Project, presented as part of the requirements for the Award of a Master’s degree from the Nova School of Business and Economics. | pt_PT |