Publicação
Cafeco transformation coffee waste into sustainable coffee cups- marketing & sales
| datacite.subject.fos | Ciências Sociais::Economia e Gestão | |
| dc.contributor.advisor | Zózimo, Ricardo | |
| dc.contributor.author | Yen, Ji | |
| dc.date.accessioned | 2026-03-18T16:03:52Z | |
| dc.date.available | 2026-03-18T16:03:52Z | |
| dc.date.issued | 2025-01-28 | |
| dc.date.submitted | 2024-12-17 | |
| dc.description.abstract | This work project examines the development and validation of Cafeco, a sustainability-driven startup transforming used coffee grounds into reusable cups. Guided by Eric Ries’ Lean Startup methodology, the study focuses on validating key leaps of faith, including market interest, customer willingness to pay, scalability of production, and the sustainability of the business model. Through iterative experimentation and data-driven insights, Cafeco refined its business strategies to align with its mission of promoting sustainable living and circular economy principles. The research highlights how entrepreneurial agility can address environmental challenges and create meaningful impact. | eng |
| dc.identifier.tid | 204132894 | |
| dc.identifier.uri | http://hdl.handle.net/10362/201614 | |
| dc.language.iso | eng | |
| dc.relation | UID/ECO/00124/2013 | |
| dc.rights.uri | http://creativecommons.org/licenses/by/4.0/ | |
| dc.subject | Circular economy | |
| dc.subject | Upcycling | |
| dc.subject | Waste reduction | |
| dc.subject | Environmental impact | |
| dc.subject | Sustainability | |
| dc.subject | Entrepreneurship | |
| dc.subject | Lean startup | |
| dc.subject | Coffee | |
| dc.subject | Coffee waste | |
| dc.subject | Resueable coffee cups | |
| dc.title | Cafeco transformation coffee waste into sustainable coffee cups- marketing & sales | eng |
| dc.type | master thesis | |
| dspace.entity.type | Publication | |
| thesis.degree.name | A Work Project, presented as part of the requirements for the Award of a Masters Degree in Impac Entrepreneurshi & Innovation from the NOVA – School of Business and Economics |