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Investment opportunity in a rising international lifestyle and event brand – exploring growth strategy, financial potential, and industry insights for sustained success

2025-01-17Dissertação de mestrado Acesso embargado
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datacite.subject.fosCiências Sociais::Economia e Gestãopt_PT
dc.contributor.advisorQueiró, Francisco
dc.contributor.authorWerth, Christopher
dc.date.accessioned2025-09-01T13:54:28Z
dc.date.embargo2028-01-17
dc.date.issued2025-01-17
dc.date.submitted2025-01-17
dc.description.abstractThis project evaluates the investment potential of KÃYO, a community-driven lifestyle and event brand, by analyzing its business model, market positioning, and strategic growth opportunities. With diversified revenue streams spanning events, apparel, artist management, sponsorships, and partnerships, KÃYO aligns with evolving consumer preferences for experiential and wellness oriented offerings. The analysis evaluates financial projections, competitive positioning, key risks, highlighting the brand’s scalability and potential to deliver sustainable value in the entertainment and lifestyle market. This section of the overall work project focuses on strategic partnerships, exit strategies, and geographic expansion while providing a detailed financial forecast from 2024 to 2030, covering revenue growth, cost structure, and profitability. It also analyzes market size, industry trends, and competitive dynamics, highlighting KÃYO’s scalability and positioning it as a community-driven lifestyle and event brand.pt_PT
dc.identifier.tid203990498pt_PT
dc.identifier.urihttp://hdl.handle.net/10362/187294
dc.language.isoengpt_PT
dc.subjectStrategic partnershipspt_PT
dc.subjectProduct-market-fitpt_PT
dc.subjectRevenue diversificationpt_PT
dc.subjectCost structurept_PT
dc.subjectCustomer segmentation competitive analysispt_PT
dc.subjectMarket positioningpt_PT
dc.subjectTransaction structurept_PT
dc.subjectUse of fundspt_PT
dc.subjectRisk assessmentpt_PT
dc.subjectGrowth strategypt_PT
dc.subjectFinancial overviewpt_PT
dc.subjectMarket & industry overviewpt_PT
dc.subjectMarket trendspt_PT
dc.titleInvestment opportunity in a rising international lifestyle and event brand – exploring growth strategy, financial potential, and industry insights for sustained successpt_PT
dc.typemaster thesis
dspace.entity.typePublication
rcaap.rightsembargoedAccesspt_PT
rcaap.typemasterThesispt_PT
thesis.degree.nameA Work Project, presented as part of the requirements for the Award of a Master’s degree in Management from the Nova School of Business and Economicspt_PT

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NSBE - MA Dissertations