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The value of a user for Codacy
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Resumo(s)
This research was developed in straight collaboration with the Portuguese startup Codacy with the purpose of valuing the different types of users by defining metrics for each segment created. The users were segmented according to their subscription plan — Cloud and Enterprise, Monthly Recurring Revenue (MRR) - Small, Medium and Big Accounts and subscription length - Monthly and Yearly. The main conclusion is that medium and big accounts are the main growth drivers. Furthermore, those metrics also provide powerful insights by enabling Codacy to be more data-driven across departments especially approaching Product Market Fit.
Descrição
A Work Project, presented as part of the requirements for the Award of a Masters Degree in Finance from the NOVA – School of Business and Economics
Palavras-chave
Saas Lifetime value of a customer (LTV) Cost of acquisition (CAC) Retention rate