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A strategy for the customer brand engagement (CBE) –a data product by Axians user engagement and onboarding –the case of “stayaway Covid”
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Orientador(es)
Resumo(s)
The present project proposes a strategy to be followed within the product development and management of Axians’s future Customer Brand Engagement (CBE) data product, supported by a market and legal context.It provides a review of the market trends in motion within the customer data and customer experience fields, as well as a data regulation benchmark that covers the international scene. Furthermore, it suggests a tailor-made three-step product framework to be adopted by the product teams in order to future-proof it. Then, it recommends actions to enhance the product by ensuring user engagement with an app that would add a new relevant data source to the model based on a user study. Finally, it presents an overview and state of art of the technology available to deliver and execute the remaining data sources the product will model and provide insights from.
Descrição
Palavras-chave
Product Data Digital Product management Product development Customer experience