Publicação
Crowdfunding campaigns: Perceived quality and success. A pitch video assessment
| datacite.subject.fos | Ciências Sociais::Economia e Gestão | pt_PT |
| dc.contributor.advisor | Carree, Martin | |
| dc.contributor.advisor | Miguel, António | |
| dc.contributor.author | Macedo, João Maria Duarte Silva de Sousa de | |
| dc.date.accessioned | 2016-05-02T09:27:50Z | |
| dc.date.available | 2016-05-02T09:27:50Z | |
| dc.date.issued | 2016-01 | |
| dc.description.abstract | Research in Crowdfunding is an emerging priority within the field of Entrepreneurship. Hundreds of platforms provide nowadays multiple Crowdfunding schemes which are intended to make it easier for entrepreneurs and others to collect money from the crowd. However, only a few campaigns become successful as others don’t reach the pre-established funding goal. It is thus necessary to keep on understanding the dynamics of these platforms and the factors which justify success. The asymmetry of information has been shown to be a delicate issue as people perceive quality in different manners. As so, this research aims to understand which components of perceived quality mostly influence investments decisions. Mainly Entrepreneurship and Marketing theories were explored along the way. This is research follows a causal approach where nineteen hypotheses are tested. An experimental survey was conducted and data was collected from 127 people who were asked to evaluate one of the most important pieces of any Crowdfunding campaign – the pitch video – and consequently invest on the presented products. | pt_PT |
| dc.identifier.tid | 201473089 | |
| dc.identifier.uri | http://hdl.handle.net/10362/17132 | |
| dc.language.iso | eng | pt_PT |
| dc.subject | Crowdfunding | pt_PT |
| dc.subject | Startups | pt_PT |
| dc.subject | Pitch video | pt_PT |
| dc.subject | Investment decision | pt_PT |
| dc.subject | Perceived quality | pt_PT |
| dc.subject | Brand image | pt_PT |
| dc.subject | Utility | pt_PT |
| dc.subject | Ease of use | pt_PT |
| dc.subject | Product composition | pt_PT |
| dc.subject | Reliability | pt_PT |
| dc.title | Crowdfunding campaigns: Perceived quality and success. A pitch video assessment | pt_PT |
| dc.type | master thesis | |
| dspace.entity.type | Publication | |
| rcaap.rights | openAccess | pt_PT |
| rcaap.type | masterThesis | pt_PT |
| thesis.degree.name | A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics | pt_PT |