Publicação
Tourist Behaviour, Emotional Engagement, and Destination Experience of Community-Based Tourism: Field Study from South Asia
| datacite.subject.fos | Ciências Naturais::Ciências da Computação e da Informação | pt_PT |
| dc.contributor.advisor | Pinto, Diego Costa | |
| dc.contributor.author | Akhteruzzaman, Syed | |
| dc.date.accessioned | 2025-10-30T18:22:07Z | |
| dc.date.available | 2025-10-30T18:22:07Z | |
| dc.date.issued | 2025-10-28 | |
| dc.description | Dissertation presented as the partial requirement for obtaining a Master's degree in Data Driven Marketing, specialization in Marketing Research and CRM | pt_PT |
| dc.description.abstract | Community-based Tourism (CBT) aims to foster local participation through empowerment, equitable benefits, and redistributive measures, with the primary objective of supporting tourism and holistic community development. Over recent decades, CBT has emerged as a significant field of study, with extensive research conducted to understand its implications for communities, the integration of technology, empowerment projects, and the increasing inflow of tourists. However, empirical, data-driven evidence examining the success of these sustainable models, particularly regarding the complexity of CBT in the South Asian region and its impact on tourist behaviour, remains limited. This field study in Thrikkaipetta Village, a Community-based Tourism Project in Wayanad, South India, aims to gain a holistic understanding of regional CBT development, the behavioural and emotional engagement of tourists, and the role of communities in creating sustainable tourism models that facilitate overall economic growth within the community. Through conducting in-depth interviews with 13 CBT service providers and analyzing 246 customer reviews, this field study identifies 15 key factors that significantly shape the evolution, management, tourists’ behaviour and characteristics. The study also highlights the major challenges faced by Community-Based Tourism (CBT) initiatives in the South Asian region. Finally, the study examines how perceived authenticity and embodied experience influence tourists’ eudaimonic behaviour, while tourists’ emotional involvement plays the role of a mediator. | pt_PT |
| dc.identifier.tid | 204071160 | |
| dc.identifier.uri | http://hdl.handle.net/10362/189883 | |
| dc.language.iso | eng | pt_PT |
| dc.rights.uri | http://creativecommons.org/licenses/by/4.0/ | pt_PT |
| dc.subject | Community-based Tourism | pt_PT |
| dc.subject | Tourists’ Behaviour | pt_PT |
| dc.subject | Emotional Engagement | pt_PT |
| dc.subject | Eudaimonic Happiness | pt_PT |
| dc.subject | Responsible Tourists | pt_PT |
| dc.subject | South Asia | pt_PT |
| dc.subject | SDG 3 - Good health and well-being | pt_PT |
| dc.subject | SDG 8 - Decent work and economic growth | pt_PT |
| dc.subject | SDG 9 - Industry, innovation and infrastructure | pt_PT |
| dc.subject | SDG 11 - Sustainable cities and communities | pt_PT |
| dc.title | Tourist Behaviour, Emotional Engagement, and Destination Experience of Community-Based Tourism: Field Study from South Asia | pt_PT |
| dc.type | master thesis | |
| dspace.entity.type | Publication | |
| rcaap.rights | openAccess | pt_PT |
| rcaap.type | masterThesis | pt_PT |
| thesis.degree.name | Mestrado em Marketing Analítico, especialização em Market Research & CRM | pt_PT |