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Tourist Behaviour, Emotional Engagement, and Destination Experience of Community-Based Tourism: Field Study from South Asia
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Orientador(es)
Resumo(s)
Community-based Tourism (CBT) aims to foster local participation through empowerment,
equitable benefits, and redistributive measures, with the primary objective of supporting
tourism and holistic community development. Over recent decades, CBT has emerged as a
significant field of study, with extensive research conducted to understand its implications for
communities, the integration of technology, empowerment projects, and the increasing inflow
of tourists. However, empirical, data-driven evidence examining the success of these
sustainable models, particularly regarding the complexity of CBT in the South Asian region
and its impact on tourist behaviour, remains limited. This field study in Thrikkaipetta Village,
a Community-based Tourism Project in Wayanad, South India, aims to gain a holistic
understanding of regional CBT development, the behavioural and emotional engagement of
tourists, and the role of communities in creating sustainable tourism models that facilitate
overall economic growth within the community. Through conducting in-depth interviews with
13 CBT service providers and analyzing 246 customer reviews, this field study identifies 15
key factors that significantly shape the evolution, management, tourists’ behaviour and
characteristics. The study also highlights the major challenges faced by Community-Based
Tourism (CBT) initiatives in the South Asian region. Finally, the study examines how perceived
authenticity and embodied experience influence tourists’ eudaimonic behaviour, while tourists’
emotional involvement plays the role of a mediator.
Descrição
Dissertation presented as the partial requirement for obtaining a Master's degree in Data Driven Marketing, specialization in Marketing Research and CRM
Palavras-chave
Community-based Tourism Tourists’ Behaviour Emotional Engagement Eudaimonic Happiness Responsible Tourists South Asia SDG 3 - Good health and well-being SDG 8 - Decent work and economic growth SDG 9 - Industry, innovation and infrastructure SDG 11 - Sustainable cities and communities