Publicação
How to bring substantial growth to the juices and nectars category in Portugal with the relaunch of the Compal brand: communications plan for Compal Summo do dia
| datacite.subject.fos | Ciências Sociais::Economia e Gestão | pt_PT |
| dc.contributor.advisor | Velosa, Jorge | |
| dc.contributor.advisor | Lourenço, Carolina | |
| dc.contributor.author | Machado, Filipa De Jesus | |
| dc.date.accessioned | 2020-11-11T10:43:41Z | |
| dc.date.available | 2025-01-06T01:30:37Z | |
| dc.date.issued | 2020-01-24 | |
| dc.date.submitted | 2020-01-06 | |
| dc.identifier.tid | 202495531 | pt_PT |
| dc.identifier.uri | http://hdl.handle.net/10362/106921 | |
| dc.language.iso | eng | pt_PT |
| dc.subject | Marketing | pt_PT |
| dc.title | How to bring substantial growth to the juices and nectars category in Portugal with the relaunch of the Compal brand: communications plan for Compal Summo do dia | pt_PT |
| dc.type | master thesis | |
| dspace.entity.type | Publication | |
| rcaap.rights | openAccess | pt_PT |
| rcaap.type | masterThesis | pt_PT |
| thesis.degree.name | A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics | pt_PT |
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