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Digital transformation in grocery retail: an exploratory study of self-checkout in Germany
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| 1.23 MB | Adobe PDF |
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Resumo(s)
Alack of staff and rising customer expectations jeopardize profits in German grocery retail. While it is known that digital transformation can counter these issues, a lack of know-how and limited financial means to absorb bad decisions restrain adoption. This study uses secondary data and expert interviews to exemplarily investigate factors influencing German grocery retailers’ fit for self-checkout. By matching the factors with their business, retailers can circumvent bad decisions and increase their competitiveness. Findings indicate that an average customer age below 60, checkout queues, minimum three checkout employees ,low-service products and glass fibre internet are critical fit factors.
Descrição
Palavras-chave
Digital transformation Self-checkout German grocery retail Digital fit