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The internationalization of Portuguese football: constructing a strategic approach through international examples
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| 585.15 KB | Adobe PDF |
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Portuguese football is known for its quality and ability to sell some of the world’s best players. Never the less, it seems far behind the 5 major European leagues in what concerns getting their brand recognized abroad and capitalizing on it. This work looks at how Portuguese football, as a late mover, can internationalize, using other countries’ examples and data as a basis. For being able to successfully manage the expected boom caused by the centralization of broadcasting rights, both teams and the league must put measures into placethat combine national opportunities and strengths.
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International business Strategy and international business Internationalization strategy Sports management Football